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Henry Jenkins

Media 2.0- updated

Fandom refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties.

Participatory culture refers more broadly to any kind of cultural production which starts at the grassroots level and which is open to broad participation.

Web 2.0 is a business model that sustains many web-based projects that rely on principles such as user-creation and moderation, social networking, and "crowdsourcing."

Fandom- fans are consumers and contribute to the engagement and exposure of mass media.
Minecraft Youtubers- Stampylongnose, Dan TDM
Minecraft communities
Transmedia learning is a story telling technique. It is the system of messages that reveal a narrative or engender an experience through multiple media platforms, emotionally connecting with learning by involving them personally.
Henry Jenkins theory refers to three terms, Fandom, participatory culture and Web 2.0.
His theory was first introduced 1992.
Participatory culture is how fans share media more broadly and interact with one another with it.
what are the effects
Due to Fandom and Transmedia,
Can you

Minecraft Film
came together with warner bros to make a film
Good recognition of both companies
Age13

Mini documentary