Report: 0.7 percent of terror attack
Notes:

• Western Europe accounted for less than one percent of the 34,676 people killed in "terror" attacks in 2016, and only two percent of attacks, according to a new report.
• attacks killed 19,121 people in North Africa and the Middle East - 55 percent of the total.
• hardly any cases in europe however a significant difference in north africa and the Middle east.
• Iraq alone suffered nine of the 11 deadliest attacks in 2016
• Iraq suffered the worst attack of the year
• In South Asia, Pakistan was the worst-affected country, with more than 1,100 people killed, while in sub-Saharan Africa the attacks were concentrated mainly in Nigeria and Somalia.
• Recent attacks in Spain used cars.

“This is Abuse- would you stop yourself?” advert
Who are the audience?
The audience for this advert is teenagers as it
Who has made it and what is the purpose?
What techniques are used and do these make us feel bound to agree?
Be Food Smart-Change4Life
Can the government help to cultivate a change in lifestyle and eating habits?  What techniques are used and do these make us feel bound to agree.? Have a look at the accompanying website and consider which other marketing techniques are used

Modes of address
direct/indirect
Direct- speaking to the viewer directly, using you or your(but not always)and it reinforces preferred reading.
indirect- more 'objective' speech and more descriptive about the product.
Authoritative/ familiar
Authoritative- telling you what to do and uses imperative speeches.
familiar- more chatty speeches

Key terms
user generated content (UGC)- examples: social networking sites, youtube, wikipedia. content made by non-professionals
How can it be used as marketing?

• cost effective 
• more accessible
• shareable content
• provides exposure  

shareable content
pro-summer- we are no longer 'simply' consumers- we produce our content. Since the term "prosumer" has been used to describe the blurring of the lines between producers and consumers.
But the dawn of Web 2.0 make this more of a reality to everyone.

participatory culture

collective intelligence- this a concept (used by media theorist jenkins) that proposes that Noby know everything . we all know something.


The Starbucks #WhiteCupContest. Which attracted around 4000 entries over three weeks https://news.starbucks.com/news/starbucks-invites-you-to-decorate-its-iconic-white-cup
-  According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.

• Consider the position of audience as “pro-sumer” and “collective intelligence.
• ” Why is user-generated advertising so powerful?

Why is user-generated advertising so powerful?

User generated advertising is content which is made by non-professionals. For example: social networking sites, YouTube and Wikipedia. These online platforms allow you to create shareable content which can be viewed by anyone. Within Starbucks iconic white cup decoration idea, people have incorporated user-generated advertising which infers that people have taken pictures or  reviews in any conceivable way to showcase the decorative cup event.
User-generated advertising is extremely powerful for various reasons such as being cost effective, more accessible, shareable content and it provides exposure. User generated advertising is cost effective as we don't have to pay to get access to it. Furthermore, as being the pro-sumer we are building  awareness for specific events, commemorative items or anything we are trying to demonstrate. By doing this, we can be rewarded money in the long run which also allows you to profit. This is cost effective as you showcasing this to a wider audience  instead of using outdated traditional media which are more time consuming and permits you to use a lot of money.
  Moreover, user-generated advertising is powerful as its  more accessible there by implying that you can get access to it more frequently. This is due too the fact that they can be viewed with various devices. For example, social networking sites such as, Facebook as it also an app which can be used on phones, tablets, desktops... Some of these devices do not require to be plugged anywhere which means you can use it anywhere making it more accessible. In comparison, traditional media  such as TV which are wired so can only be viewed in certain areas such as a house. It is also more accessible as it can be used as shareable content which means you can get access to it more commonly.  Shareable content makes it more powerful as it allows you to give it more exposure and builds awareness. This uses the collective intelligence concept  as if people are spontaneously posting content; "nobody knows everything" so by more people posting it they will feel that due to it having a collective response; its trustworthy so people feel like they are starting to know more.

Task - Pros and cons

Hire more journalists to cover a bigger range of events.

pros- appeals to a wider audience as your illustrating different events which may appeal to different sets of people.

cons- they will have to pay the journalist more in order for him to review different events.

Put more ‘sponsored content’ online and in your paper.

Sack journalists

pros- more profit made as they spend less money on journalists.

cons-people might talk badly about the company due to them firing people. This may jeopardise their reputation.

Make journalists tweet more.

pros- keeps the audience engaged on the news they are displaying.

cons-it's time consuming so may take them longer to create their newspapers.

Make journalists write about celebrities more.

Increase cost of paper

Put up ‘paywall’

Ask readers to write more stories (for free)

Shut down your paper (go online only)

Decrease price of newspaper (or make it free)

Anything else?????

conglomeration
1. a number of different things, parts or items that are grouped together;collection.
2.the process of forming a conglomerate.