Task 3-Changing platforms

• in todays media world,adverts cross over a range of platforms-streaming,social media,not just TV.
• most audiences do not watch ads,unless it is a big event,e.g. sporting events,strickly final
• advertising remains a key source of revenue for all media. As people stream on-demand services,advertising has changed .e.g. pre-roll ads. Which you must watch. Differ to pop-ups.

synopsis
Advertising is changing as audiences watch TV differently or use other platforms.




(22nd June 2015 "The guardian")-Summary notes
    first paragraph

• 30 second television commercials are becoming phenomenally unpopular in the 20th century
• With cassets players and dial telephones

 second paragraph

• Popular in the 1960s
• normally, when people had nothing to do particularly in the evenings
• no high social networking sites were available during those times
• commercials was a major part of the TV experiences
• new world of: automobiles , airline travel and packaging goods were introduced within the tv experience
• efficient way of learning what was out there without going out

third paragraph

• not the way anymore due to the  new efficient ways  of learning about products
•