Evaluation of cross platform advertising

Type	Strengths	Potential problems	Examples
Viral advertising	Gets lots of exposure, allows people to be in-control over it.	The owner has no control over the people who are  spreading it.	T-mobile dance   https://www.youtube.com/watch?v=VQ3d3KigPQM
Native advertising	Gives the person  a positive surprise, keeps you engaged as you're not aware its  an advert.	Annoying as you could be watching it and get annoyed once you find out its an advert.
Targeted advertising	Normally appropriate tags for the customers so they are more likely to open the link.	invasion of privacy as they collect data from your profile so they can create pop ups specifically for you.
Shoppables and Influencers	Gives new products exposure and allows more people to buy it quick and easily.	causes a lot of traffic on social network sites due to the immense amount of parts that already build up the app/network sites.