1947 Old Spice
Men aftershave
Billboard adverts
Self referential advert
Men's toiletry adverts
Intertextuality
Parody/ mikey-taking of there adverts
Post modern: mix and match- time and space, breaking genre, reality/fantasy
Bathes: denotation/ connotations ( semiotics)
Deno-physical form
cono meaning- which relates to society ideology/ cultural context
Red rose- romance
myth- when symbols/ signs come to represent whole sets of ideas in a society
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