Lucozade- In a different League

The Lucozade print advert incorporates a Mid-shot of Gareth Bale. Gareth Bale is a famous welsh football player who plays for Real Madrid. Lucozade is a sports drink therefore by using a football player in the advert they are reinforcing that the drink is great for people who play sports. This makes the sports drink target the appropriate audience. Moreover, Gareth Bale's is a highly respected football player because he has a polished reputation. So, using him as celebrity endorsement shows that Lucozade is a mature and well branded company. The print advert also uses direct address as Gareth Bale is facing towards the camera. This connotes confidence and superiority which is supported by the text “in a different league".  The use of the text “in a different league" emphasises that Lucozade is a unique brand and slightly infers that Lucozade sports drinks are better than other sports drink companies. This is further empathised by the text being capitalised which shows that the company is more advanced in its own way.

The fact that Gareth bale is used for the sports drink campaign also further empathises that Gareth Bale is also a very unique football player, and plays for Real Madrid which is known for having great players like him. The print advert also makes it obvious that the advert is for a sports drink by incorporating an image that shows that the advert is for this sports drink. The print advert also successfully demonstrates masculinity as Gareth Bale's facial expression is very macho. He has a stern look on his face which makes him seem powerful and in control which men are expected to be. The colours used in the print advert is blue and yellow which is also used for the products and shows that the print add is following its house style. 

Shelter ad Analysis

In the shelter ad, their prime objective is to prevent people who are on the brink of homeless from losing their homes. This shelter campaign started due to a substantial amount of people not seeking external advice when they were about to lose their homes. 

The shelter uses the inclusive pronoun "we" to indicate that anyone who is about to lose their home has the right to find an alternative way of living.  This links to the political practices of the country because in a community you are expected to pay taxes which the landlord gets part of and the government uses for public services. Therefore, you are expected to pay for your accommodation. However," if you had just lost your job", the Shelter will try and help as they believe it is not fair to lose your home immediately due to unfortunate circumstances. The advert also reinforces this by the close up of the women's face. Her facial expression makes her look upset and lifeless which encourages us to sympathy. The fact that she is using direct address makes her more noticeable in the print advert which may make people who are in a similar situation try to get in contact with them as they "can help".

The print advert also refers to social issues by using real people in the print advert and put really life situations on the print advert. For example, “As a tenant it's hard to know where you stand. We can help. The repetition of "we can help" in all three of the advert is very reassuring as they are displaying a variety of problems on the print advert however still saying it is possible for them to help.

In the print advert, the campaign also encourages people in society to help the campaign by donating to their shelter through the text to “donate text, home...£5”.  This is socially sustainable as it is promoting people working together to help their community.

The print advert also makes it very explicit that it doesn’t support people being moved out of their houses for these reasons. The advert does this by using the bold text, “HE CAN'T DO THAT? BUT WHERE WILL WE LIVE? I CANT FACE IT? The fact that it is capitalised and in bold demonstrates that the voices of the people who are facing these house issues deserve to be heard and that it is essential that people going through these issues are helped.  The bland facial expressions in the print advert also demonstrates this as it shows that people living in these situation have really been broken down by society by being forced to abide by these rules.

Old Spice Print advert Analysis

The print advert for Old Spice men aftershave was firstly created in 1947. In the relatively new Old Spice advert with Isaiah Mustafa, they are implying that once you use the male aftershave, you will feel like a strong sophisticated man. For instance, in the Mise en scene, Isaiah Mustafa has a volcano erupting on his head. This connotes that by using the product he has become more big-headed and confident about his hygiene. Therefore, Isaiah Mustafa is presented as a stereotypical egotistical man as he is very self-confident. This is reinforced by the smirk on his face which also shows the mischievous behaviour men are expected to get into by using this product. In this case, by using the product, it is supposed to get girls to notice him. This is shown by the women that are also incorporated into the advert. Isaiah face is at the top of the print advert and is the biggest image which makes him seem superior to all the other people in the print advert. The women in the print advert is also on his body surrounded by sand which makes it seem like he owns her and everyone else on the beach. This demonstrates patriarchal dominance as the print advert is making it look like he is more important than everybody else. Furthermore, by placing the beach on his body it shows that the male aftershave should be used at the beach.  

The Print advert also makes it obvious that it’s a beach by using sharks, pine trees and sand on the beach. Moreover, the use of the men's aftershave being on the print advert reinforces that the print advert is trying to promote the product. This is further emphasised by the print advert using the same house style as the product. For example, they have also used pine trees for the print advert. The comical piece of text “this fact has not been fact-checked" adds to the humorous images being displayed on the print advert.