Lucozade- In a different League

The Lucozade print advert incorporates a Mid-shot of Gareth Bale. Gareth Bale is a famous welsh football player who plays for Real Madrid. Lucozade is a sports drink therefore by using a football player in the advert they are reinforcing that the drink is great for people who play sports. This makes the sports drink target the appropriate audience. Moreover, Gareth Bale's is a highly respected football player because he has a polished reputation. So, using him as celebrity endorsement shows that Lucozade is a mature and well branded company. The print advert also uses direct address as Gareth Bale is facing towards the camera. This connotes confidence and superiority which is supported by the text “in a different league".  The use of the text “in a different league" emphasises that Lucozade is a unique brand and slightly infers that Lucozade sports drinks are better than other sports drink companies. This is further empathised by the text being capitalised which shows that the company is more advanced in its own way.

The fact that Gareth bale is used for the sports drink campaign also further empathises that Gareth Bale is also a very unique football player, and plays for Real Madrid which is known for having great players like him. The print advert also makes it obvious that the advert is for a sports drink by incorporating an image that shows that the advert is for this sports drink. The print advert also successfully demonstrates masculinity as Gareth Bale's facial expression is very macho. He has a stern look on his face which makes him seem powerful and in control which men are expected to be. The colours used in the print advert is blue and yellow which is also used for the products and shows that the print add is following its house style.