Shelter ad Analysis

In the shelter ad, their prime objective is to prevent people who are on the brink of homeless from losing their homes. This shelter campaign started due to a substantial amount of people not seeking external advice when they were about to lose their homes. 

The shelter uses the inclusive pronoun "we" to indicate that anyone who is about to lose their home has the right to find an alternative way of living.  This links to the political practices of the country because in a community you are expected to pay taxes which the landlord gets part of and the government uses for public services. Therefore, you are expected to pay for your accommodation. However," if you had just lost your job", the Shelter will try and help as they believe it is not fair to lose your home immediately due to unfortunate circumstances. The advert also reinforces this by the close up of the women's face. Her facial expression makes her look upset and lifeless which encourages us to sympathy. The fact that she is using direct address makes her more noticeable in the print advert which may make people who are in a similar situation try to get in contact with them as they "can help".

The print advert also refers to social issues by using real people in the print advert and put really life situations on the print advert. For example, “As a tenant it's hard to know where you stand. We can help. The repetition of "we can help" in all three of the advert is very reassuring as they are displaying a variety of problems on the print advert however still saying it is possible for them to help.

In the print advert, the campaign also encourages people in society to help the campaign by donating to their shelter through the text to “donate text, home...£5”.  This is socially sustainable as it is promoting people working together to help their community.

The print advert also makes it very explicit that it doesn’t support people being moved out of their houses for these reasons. The advert does this by using the bold text, “HE CAN'T DO THAT? BUT WHERE WILL WE LIVE? I CANT FACE IT? The fact that it is capitalised and in bold demonstrates that the voices of the people who are facing these house issues deserve to be heard and that it is essential that people going through these issues are helped.  The bland facial expressions in the print advert also demonstrates this as it shows that people living in these situation have really been broken down by society by being forced to abide by these rules.