Lucozade- In a different League

The Lucozade print advert incorporates a Mid-shot of Gareth Bale. Gareth Bale is a famous welsh football player who plays for Real Madrid. Lucozade is a sports drink therefore by using a football player in the advert they are reinforcing that the drink is great for people who play sports. This makes the sports drink target the appropriate audience. Moreover, Gareth Bale's is a highly respected football player because he has a polished reputation. So, using him as celebrity endorsement shows that Lucozade is a mature and well branded company. The print advert also uses direct address as Gareth Bale is facing towards the camera. This connotes confidence and superiority which is supported by the text “in a different league".  The use of the text “in a different league" emphasises that Lucozade is a unique brand and slightly infers that Lucozade sports drinks are better than other sports drink companies. This is further empathised by the text being capitalised which shows that the company is more advanced in its own way.

The fact that Gareth bale is used for the sports drink campaign also further empathises that Gareth Bale is also a very unique football player, and plays for Real Madrid which is known for having great players like him. The print advert also makes it obvious that the advert is for a sports drink by incorporating an image that shows that the advert is for this sports drink. The print advert also successfully demonstrates masculinity as Gareth Bale's facial expression is very macho. He has a stern look on his face which makes him seem powerful and in control which men are expected to be. The colours used in the print advert is blue and yellow which is also used for the products and shows that the print add is following its house style. 

Shelter ad Analysis

In the shelter ad, their prime objective is to prevent people who are on the brink of homeless from losing their homes. This shelter campaign started due to a substantial amount of people not seeking external advice when they were about to lose their homes. 

The shelter uses the inclusive pronoun "we" to indicate that anyone who is about to lose their home has the right to find an alternative way of living.  This links to the political practices of the country because in a community you are expected to pay taxes which the landlord gets part of and the government uses for public services. Therefore, you are expected to pay for your accommodation. However," if you had just lost your job", the Shelter will try and help as they believe it is not fair to lose your home immediately due to unfortunate circumstances. The advert also reinforces this by the close up of the women's face. Her facial expression makes her look upset and lifeless which encourages us to sympathy. The fact that she is using direct address makes her more noticeable in the print advert which may make people who are in a similar situation try to get in contact with them as they "can help".

The print advert also refers to social issues by using real people in the print advert and put really life situations on the print advert. For example, “As a tenant it's hard to know where you stand. We can help. The repetition of "we can help" in all three of the advert is very reassuring as they are displaying a variety of problems on the print advert however still saying it is possible for them to help.

In the print advert, the campaign also encourages people in society to help the campaign by donating to their shelter through the text to “donate text, home...£5”.  This is socially sustainable as it is promoting people working together to help their community.

The print advert also makes it very explicit that it doesn’t support people being moved out of their houses for these reasons. The advert does this by using the bold text, “HE CAN'T DO THAT? BUT WHERE WILL WE LIVE? I CANT FACE IT? The fact that it is capitalised and in bold demonstrates that the voices of the people who are facing these house issues deserve to be heard and that it is essential that people going through these issues are helped.  The bland facial expressions in the print advert also demonstrates this as it shows that people living in these situation have really been broken down by society by being forced to abide by these rules.

Old Spice Print advert Analysis

The print advert for Old Spice men aftershave was firstly created in 1947. In the relatively new Old Spice advert with Isaiah Mustafa, they are implying that once you use the male aftershave, you will feel like a strong sophisticated man. For instance, in the Mise en scene, Isaiah Mustafa has a volcano erupting on his head. This connotes that by using the product he has become more big-headed and confident about his hygiene. Therefore, Isaiah Mustafa is presented as a stereotypical egotistical man as he is very self-confident. This is reinforced by the smirk on his face which also shows the mischievous behaviour men are expected to get into by using this product. In this case, by using the product, it is supposed to get girls to notice him. This is shown by the women that are also incorporated into the advert. Isaiah face is at the top of the print advert and is the biggest image which makes him seem superior to all the other people in the print advert. The women in the print advert is also on his body surrounded by sand which makes it seem like he owns her and everyone else on the beach. This demonstrates patriarchal dominance as the print advert is making it look like he is more important than everybody else. Furthermore, by placing the beach on his body it shows that the male aftershave should be used at the beach.  

The Print advert also makes it obvious that it’s a beach by using sharks, pine trees and sand on the beach. Moreover, the use of the men's aftershave being on the print advert reinforces that the print advert is trying to promote the product. This is further emphasised by the print advert using the same house style as the product. For example, they have also used pine trees for the print advert. The comical piece of text “this fact has not been fact-checked" adds to the humorous images being displayed on the print advert.  

1947 Old Spice
Men aftershave
Billboard adverts
Self referential advert
Men's toiletry adverts
Intertextuality
Parody/ mikey-taking of there adverts
Post modern: mix and match- time and space, breaking genre, reality/fantasy
Bathes: denotation/ connotations ( semiotics)
Deno-physical form         
cono meaning- which relates to society ideology/ cultural context
 Red rose- romance
myth- when symbols/ signs come to represent whole sets of ideas in a society

Drama
Have you filled a bucket today?
All day long, everyone in the whole wide world walks around carrying an invisible bucket.
You can't see it, but it's there.
You have a bucket. Each member of your family has a bucket.
Your grandparents, friends and neighbors all have a bucket.
Everybody carries an invisible  bucket.
Your bucket has one purpose only.
Its purpose is to hold your good thoughts and feelings about yourself.
You feel very happy and good when your bucket is full.
You feel very sad when its empty.
Other people feel the same way, too.
They're happy when their buckets are full and they're sad when their buckets are empty.
It's great to have a full bucket and this is how it works...
You need other people to fill your bucket and other people need you to feel theirs.
So, how do you fill a bucket?
you fill a bucket when you show some love to someone, when you say or do something kind, or even when you give someone a smile.
Thats being a bucket filler.
A bucket filler is a loving, caring person who says or does nice things that make other feel special special.
When you make someone feel special, you are filling a bucket.
But, you can also dip into a bucket and take out some good feelings. You dip into a bucket when you make fun of someone, when you say or do mean things, or even ignore someone.
That's being a bucket dipper.
A bully is a bucket dipper.
A bucket dipper says does mean things that make other feel bad.
Many bucket dippers have an empty bucket. They think that they can fill their own bucket by dipping
into someone else's... But that will never work.
But guess what... When you fill someone's bucket, You feel your own bucket too!
You feel good when you feel other feel good.
You feel very sad and lonely when your bucket is empty. All day long, we are either filling up or dipping into each others buckets.by what we say and what we do.
Try to feel a bucket and see what happens.
You love your mom and dad. Why not tell them you love them?  You can even tell them why.
Your caring words will fill their buckets right up.
Watch for smiles to light up their faces.
You will feel like smiling too.
A smile is a good clue that you have filled a bucket.
If you practice, you'll become a great bucket filler.
Just remember that everyone carries an invisible bucket, and you think of what you can say to fill it.
Here are some reasons for you. Say Hi! to the bus driver.  He has a bucket too.
You could invite the new kid at school to play with you.
You could write a thank you note to your teacher.
You could tell your grandpa  that you would like to spend more time with him.
There are many ways to fill a bucket.
Bucket filling is fun and easy to do.
It doesn't matter how young or old you are.
It doesn't take much money.
It doesn't take much time.
And remember, when you fill someone else's, you fill your own bucket too.

MEDIA KIT- THE BIG ISSUE

https://docs.google.com/presentation/d/1Uqe0IFQdND6xTCxetPcgg3GWhj9vj2vIZPbYCWoJt2k/edit?usp=sharing

BBC Research Task
1. The BBC( British Broadcasting Company) was founded on the 18th October 1922 and is 96 years old.
2. Lord Reith was the founder of the BBC and was the first general manager when it was set up as the British Broadcasting company in 1922.
3. The BBC first started broadcasting Radio 1 on the 30th of September 1967.
4. The five Public Purposes set out in the Royal Charter for BBC are:

• To provide impartial news and information to help people understand and engage with the world around them
• To support learning for people of all ages
• To show the most creative, highest quality and distinctive output and services
• To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
• To reflect the United Kingdom, its culture and values to the world

5.The BBC's  mission is to enrich peoples lives with programmes that inform, educate and entertain.

6. To be the most creative organisation in the world.

7. The BBC's Values are:

• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

8. The BBC TV channels, radio stations, BBC iPlayer and online services uses up 90% of the licence fee. Whereas, the costs of administering the TV Licence is way less. For every £1 taken in licence fee payments, just 3p is spent on collection3.

9.The BBC is regulated by the Office of Fair Trading (OFT), the European Commission, and Ofcom.